At PCRM, we know the relationship between marketer and agency is of the utmost importance. Our extensive account management experience gives us a unique understanding of our clients’ anxieties, passions, desire to succeed—and how to manage expectations along the entire process. As your in house quarterback Paul is with you every step of the way, from product inception, to selling to the end user, working together to achieve the greatest possible success.

It all starts with a plan and the development of sound numbers for both a successful marketing and financial strategy. Paul not only understands the value of ROI but also the need for sound financial management to ensure you have the funds needed to continue to support the campaign, So he not only manages the campaign, he makes sure you are financially sound. He is well versed in statistical analysis, market research and budgeting. One of his key clients often says “Paul could be put into any business and be a CMO, CFO, CEO and move seamlessly through each discipline”.

At PCRM we know how to build brands. We start with a comprehensive understanding of your product, your goals, your competition, and your budget. From there, we leverage your products’ differentiators, with every creative element designed to work together for maximum impact. A PCR campaign is powerful, persuasive—and one that cuts through the clutter.

A producer is a brand champion—it is their role to establish the connection between your brand and the consumer. We work very closely with the top producers in the industry, managing both the creative process and budgetary constraints. Our producers truly understand the nature of Direct Response and how to get consumers to respond to your message, and we hand-pick a producer who has extensive experience in your specific category.

Before any project can begin, it must have a plan that is the ‘blueprint’ for the process. We develop pro forma projections and cash flow analysis, including inventory models, bad debt analysis and continuity models, to help give our clients the best possible chance of success.

With more than 25 years of experience working at major media buying services, no one boasts more expertise than PCR Marketing. We understand the inner workings of the media world at both the station and agency levels, and we have the expertise to help you navigate all the complex offerings available. We will negotiate commissions and manage the entire media process, including back end support. Our experience extends to all forms of traditional media, including television, radio, print and outdoor.

Establishing a solid partnership with your call center is essential to your success. We handle call center selection, contract negotiations, script writing and daily management, ensuring that this gateway to your customer, product or service is always working to your advantage.

A fulfillment partner is an essential player in your DR efforts. While their strategic location is an important factor their services go far beyond processing your customer’s orders. Providing customer service and having a team well trained in saving sales or selling additional products can have a great impact on your campaigns lifetime value. In addition, having a good back end order management system is critical to the success of a campaign especially with continuity programs. PCR Marketing works with many of the premier fulfillment firms and will find the right one to fill your needs. In addition, when an outside firm is required for a more robust order management system or customers service we can bring those assets to the table.

We work with many of the leading merchant processing firms in the DRTV arena. There are many merchant processors, but only a few understand the complex nature of DR and how to make it best work for you. Part of our success is in knowing which one is right for you. And, if capitol is required to fund the media part of your campaign, we can bring those assets to the table as well.

Nothing has had a greater impact on marketing in the last decade than the online experience. DRTV and On Line work synergistically and in this day and age you need both to create a successful brand. Whether its banner ads, SEO, SEM, CPA, CPC, Affiliates, Remarketing or other digital tools, we understand the role online plays in your Direct Response campaign and have numerous resources to work within your needs and your budget.

Retail marketing is in our ‘DNA’—we’ve been doing it for over 30 years. Having worked with powerhouse brands like Toys R Us and well as dozens of regional retailers and national brands, we have an in-depth understanding of all the ins and outs of the role Direct Response plays in retail sell in and sell through. We know how to leverage DRTV rates to push and to create brands at the retail level. Even more important, we have the resources to get your brand in the door at over 70,000 retail doors throughout the U.S. Plus, we track all retail sales against media spends to determine a true ROI on all your advertising.

PCR Marketing has international connections in Central and South America, Asia and Europe. We can help you build a successful campaign in the U.S. and Canada, and then extend that reach on a global scale. With PCRM, it’s a whole new world of opportunity.

No one factor can have a greater impact on profitability than your cost of goods. Many campaigns have failed simply because the COG’s were out of line with the value of the product. With our vast network of connections, we can help you find the right source for your product, whether it’s a domestic or international resource.